Let's discuss polling your audience in ON24!

Use the data from your poll and post on Twitter and Linkedin. You can also write a blog post. For example: XX% of geoscientists on today's webinar are willing ot invest in this area when oil reaches $55 per barrel.

Since a lot of marketing is persona-based we like knowing the roles within the companies, which helps with follow-up, as well as the presenters knowing the audience. Also our internal webinar audiences are always a mix of current customers / prospective clients, so like to gauge how much they actually know about our company before continuing the presentation.

We don't have a lot of great insight yet, which is part in why reading the LI article was very helpful. I don't want to provide any untested data to the group, but I'd say that we definitely intend on working backwards from questions, identifying what we need to know from a sales perspective and going from there.

I always tried to keep my number of polls to a minimum, sometimes people put far too many and it takes away valuable speaker time. I've had success in the past with connecting the questions I ask (subtley) to sales or other fact gathering that will help me to segment or better understand my leads.

We use polling and keep the questions short and with multiple choice answers. We giver the audience the opportunity to see the answers so they can see how others have answered if it's relevant.

We've begun using polls at help lift engagement, usually using 1-2 per webinar. Like others, we offer multiple choice over open ended ones. I'd be interested to hear from others about how much real lift they've seen when using pools. Thanks

We have seen more engagement with poll questions. Here is what we do and people seem to engage more: We offer several multiple choice answers, along with "other - please share in Group Chat". That way we can further interact with attendees if one of the "canned" answers doesn't match up with their experience. That seems to go over well and we get more information from viewers.

We have started using polling as a way to shape the content of the webinar. For example, we asked the audience what stage they were at in implementing a security structure. From the results we got in real time, our speakers were able to discuss more indepth the process of implementation, as oppose to just a general overview.

Use the polling results as a lead in to your CTA.

In the past, we've utilized polls to actually segment our customers into different conversational groups to increase engagement and let them feel like the messages being communicated to them is more personalized.

Are there any tips people have for using polls for webinars using simu-live? Most of my experience with polls is through live recordings so trying to figure out how to best leverage polls (which I definitely want to do) where now my webinars are done through an earlier recording without an audience.

I tell presenters to use polls if and when they are going to influence the way they will present to the audience. (Not just to ask because they can.)

we tend to have about 2 polls / session. the poll might actually be using the pulse check and the other being an actual poll question to gather insights on the audience to help drive the content.

Don't ask if it's not going to add value. 2-3 polls with planned distribution for follow up.

We use 3 polls per presentation usually starting with a demographic question so the speaker can lean the conversation accordingly based on the job role, customer type or industry. Second we ask about their knowledge/confort level with the topic we are discussing and lastly we ask the same question as #2 to see if the answer changes, or we ask which pain-point impacts them most to help with sales follow-up.

We usually do 2 -3 polling questions and spread them out through the webinar to keep folks engaged.

We try to aim for 2-3 poll questions, with the first question aimed at gauging audience level of understanding of the topic. This could also be done by including a question on the registration page, but since we currently do not have seamless registration, this has not been an option for us.


In order to avoid dead air, we ask the question, move on to a few slides then look at the results. I believe this will be even easier now that latency time is down from 1 minute to 20 seconds!


Polling has been useful in helping our presenters structure their content: i.e. if we have a bunch of audience particpants with a higher level of understanding than expected, the presenters avoid 101 information tactics and focus more on advanced information.

We generally do 2 poll questions a webinar so that we can get an understanding of the experience/familiarty that the live audience has with our product or tool and then another question that relates to their industry. This more so helps our presetners so they have an understanding of the depth they can go into since we have such a broad audience.

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I have never used polls in my webinar till now. I had an induction on this and is very possible that I am going to use them soon

I think that for polls should be used up to max 2 questions per webinar not to lose attendees attention from the speaker